Introduction to the Instagram Algorithm If you’ve ever wondered why some posts appear at the top of your Instagram feed while others seem to vanish, the answer lies in the Instagram algorithm. For brands and businesses, understanding how this system works is...
Definition of CPC CPC, or Cost Per Click, is a fundamental term in digital advertising. It refers to the amount an advertiser pays every time a user clicks on their ad. Whether you’re running a campaign on Google Ads, Facebook, or another platform, understanding...
What is the Ads Manager? The Facebook Ads Manager is Meta’s all-in-one platform for creating, managing, and analyzing advertising campaigns across Facebook, Instagram, Messenger, and the Audience Network. If you’re looking to advertise your...
Definition of Facebook Ads Facebook Ads is Meta’s online advertising platform that allows businesses to promote products, services, and brands to highly targeted audiences across Facebook, Instagram, Messenger, and Audience Network. With over 3 billion monthly...
What Does Boosting Posts Mean? If you’ve ever scrolled through Instagram and seen a post marked “Sponsored,” chances are, it was boosted. To boost posts on Instagram means you’re paying to promote a specific post to a larger or more targeted audience. Boosting is...
