A successful Google Ads campaign isn’t just about selecting the right keywords or setting a budget; it’s also about how you organize those keywords within ad groups. Proper ad group structure in Google Ads is essential for maximizing the performance of your ads,...
Instagram is one of the most powerful platforms for reaching new customers, especially for restaurants and local businesses. However, creating Instagram ads that truly stand out and generate results goes beyond just eye-catching visuals. Creating Instagram ads with...
If you’re running restaurant marketing campaigns in a competitive market like Las Vegas, targeting the right keywords is critical. Successful PPC and SEO campaigns begin with in-depth keyword research with Google Keyword Planner — a free, powerful tool that...
Pay-per-click (PPC) advertising can drive qualified traffic to your restaurant’s website — but traffic alone doesn’t guarantee conversions. If your landing page isn’t built to convert, even the most perfectly targeted PPC campaign will underperform. That’s where...
What is Performance Max? Performance Max is one of Google Ads’ most powerful campaign types, designed to help advertisers access all of Google’s inventory — including YouTube, Display, Search, Discover, Gmail, and Maps — using a single campaign. Unlike traditional...
