Introduction to the Instagram Algorithm
If you’ve ever wondered why some posts appear at the top of your Instagram feed while others seem to vanish, the answer lies in the Instagram algorithm. For brands and businesses, understanding how this system works is essential for creating content that gets seen, drives engagement, and ultimately supports marketing goals.
Unlike a chronological feed, Instagram now uses a dynamic, data-driven algorithm to determine which content appears first. This shift means brands can no longer rely solely on frequent posting—they must now work with the algorithm, not against it.
In this post, we’ll break down how the Instagram algorithm works, explore what matters most in terms of visibility, and share actionable strategies that help brands—especially restaurants—stand out in a competitive digital space.
Ranking Factors
The Instagram algorithm is designed to show users the content they’re most likely to care about. It evaluates every piece of content and ranks it based on multiple signals. Understanding these factors helps brands tailor their content for better reach and performance.
Engagement
One of the most powerful drivers in the Instagram algorithm is engagement. The platform prioritizes posts that generate meaningful interactions—likes, comments, shares, saves, and even DMs triggered by a post.
For brands, this means creating content that encourages followers to interact. Think:
- Interactive stories (polls, quizzes)
- Conversation-starting captions
- Posts that ask for opinions or feedback
The more engagement a post gets shortly after it’s published, the more likely it is to be shown to a wider audience. That’s why it’s important to know how the Instagram algorithm works and how it responds to real-time activity.
Relevance
Another key component of the Instagram algorithm for brands is relevance. Instagram evaluates how closely a post matches the interests of a specific user. This includes:
- The type of content the user typically interacts with (e.g., food videos, carousels, behind-the-scenes stories)
- Hashtags and keywords used
- The relationship between the brand and the user (how often they interact)
Restaurants, for example, can benefit by consistently posting relevant content—such as dishes, drinks, ambiance, and promotions—that aligns with what their followers love most. Relevance keeps your content in the algorithm’s “good graces,” helping you appear higher in feeds and Explore pages.
Strategies for Brands
So, what can you do to make the Instagram algorithm work in your favor?
Here are proven strategies for brands looking to improve visibility and engagement:
- Post consistently: Regular content keeps your brand in front of followers and signals activity to the algorithm.
- Use Reels and Stories: The algorithm is currently favoring short-form video. Reels are especially valuable for increasing reach.
- Optimize post timing: Publish when your audience is most active. Instagram’s Insights can guide this.
- Encourage interaction: Ask questions, use calls to action, and spark conversation in comments.
- Leverage hashtags smartly: Use a mix of branded, niche, and popular hashtags to extend your reach.
- Build relationships: Engage with followers, reply to comments, and interact with other relevant accounts. The algorithm takes relationships into account.
For brands operating in competitive markets like Las Vegas, mastering the Instagram algorithm for brands can be the difference between a stagnant profile and one that attracts diners, influencers, and media attention.
Conclusion
The Instagram algorithm isn’t something to fight—it’s a tool to master. With the right approach, brands can use it to their advantage to connect with more followers, drive higher engagement, and achieve real business results. The key lies in understanding how the Instagram algorithm works and applying that knowledge to every post, story, and interaction.
At Strattz, we help Las Vegas restaurants and hospitality brands navigate the ever-changing Instagram landscape. From content strategy to algorithm optimization, we tailor solutions that turn social media into a powerful growth engine. Let us help your brand rise to the top—where it belongs.
